When a person comes into magic, they often do so largely because they're looking for that magical wand for themselves. Either they're looking for a magical cure for their problems, or they're looking for an explanation why things work out the way they do, and so on. They often don't even give themselves a moment to consider the applications for other people. Even the nicer kinds of people often have this blind spot- they're not being selfish, they're being considerate of meddling in other people's affairs.
Still, I have often said that the true mark of a magician of any sort (be it shaman, sorcerer, witch, etc.) is how they use their powers in aid of another. After all, the first focus of any magician is the mastery of one's self and one's own life. Of course, once one has accomplished that (no easy task, to be sure, but it is the first goal), it should stand to reason that a person would naturally turn their gaze outward towards their surroundings.
In the Marvel Universe (yes, I'm referencing comic books in my magical practice), there are three kinds of true magic- Arcanum Ego, or the magic of one's self and one's own personal "energies"; Arcanum Eco, the magic of one's environment and natural power; and Arcanum Exo, the magic of extraplanar forces and beings. For myself and my own experience, this seemed entirely natural as a system of understanding. My own studies of astrology have taught about the modes of Personal, Interpersonal, and Transpersonal ideology and wisdom- if you haven't learned this yet, the twelve signs are split into four Personal (Aries, Taurus, Gemini, and Cancer), four Interpersonal (Leo, Virgo, Libra, and Scorpio), and four Transpersonal signs (Sagittarius, Capricorn, Aquarius, and Pisces).