Candy Companies Market Halloween Early to Bolster Pandemic Sales - Eater

I suppose it was bound to happen.

A few days after LĂșnasa, I take a community elder out to do some shopping. Dismay and delight take hands and dance in me as I notice that they're already stocking the Samhain candy.

(Delight because my nostrils quiver at even the slightest scent of Samhain; dismay because, well, it's freaking LĂșnasa, for gods' sakes.)

When does the Samhain shopping season officially begin? Well, I guess we know.

Call it Samhain creep. I suppose we should be grateful it hasn't got as far as Midsummer's yet.

(Buy now: avoid the Samhain Rush.)

Every pagan fantasizes from time to time about what that bright, shiny New Pagan world of the future might look like.

Let's just face facts right now, folks: it won't all be pretty.