I had only been a member of MSN ASATRU for a few months when suddenly one day I logged in and discovered I had been made the group's manager. The previous manager was nowhere to be found. There were no other managers, moderators, or admins. I was a still a near-total net newbie and I didn't know how to make a thread show me previous comments, let alone how to manage an internet forum. I had to learn how to use the back end controls of the time period. I had to learn some html programming so I could put text and graphics on the landing page and other pages, and create live links to photos hosted on host sites (yes, you had to known html to do that back then.)
When it came to actual content, though, I was on firm ground, having been heathen since 1986. I was always seeing newbies come on the group and ask for a beginner's book and people directing them to read the Eddas or academic papers, which can be intimidating even for adult readers, and a lot of the newbies were in their early teens, and just did not have the educational background to understand classical literature or college-level papers.
I started compiling a FAQ file on the group site. The FAQ page eventually became the first chapter of Asatru For Beginners.
At the time, my mom was a public high school English teacher. Sometimes she had free reading time in her classroom, and she kept a rack of books and other reading material for the students. I asked her what the typical American 14 year old boy read for pleasure during free reading, and she said Motor Sports Magazine. That's the reader for whom I wrote my book.
I kept Asatru For Beginners down to 20,000 words because mom told me that many average level teen readers found books longer than that so intimidating that they would not even start them. I kept the book entirely free of footnotes and quotes from foreign languages, both of which were typically found in any given Asatru related paper of the time period, since almost everything available was written for an academic readership. I wrote in American Family Newspaper style, with which I was familiar because I had written for newspapers. I also filled my book with handy lists, so that as the book's owners became more advanced, they would still find it useful. I made my book non-sectarian, which set it apart from any other beginner's books available at the time, the others having been produced by sectarian organizations.
Since I first wrote it, Asatru has experienced some generational change, and some change sparked by the changing technology of the internet. I'm working on a new edition to reflect these generational changes, which I hope to publish in 2017 when the book's current contract runs out. In the meantime, I still think it's the best and the easiest to understand of the beginner's books on Asatru.