Those of you who have been following my Monster Powers / Gila Lizard Powers (GLP-1) posts know I became obsessed with perfume after starting the GLP-1 drug Mounjaro. I like to call it getting Gila Monster powers because GLP-1 drugs were derived from a Gila Monster natural product. I have been trading perfume samples and posting reviews in the What Did You Test Today thread on Fragrantica. Recently another fragrance afficianado posted on the thread to congratulate me on my great review posts and suggest I have a soft launch as a fragrance influencer. I replied that I was planning to launch my own brand. My reply was the simplest and clearest explanation I've ever given for what I'm doing and why, so I copyied and pasted it here for all of you, with a few minor edits:
I'm planning to launch my own brand, to be called Magical, which will be mostly soaps and lotions but with perfumes too. I have a handful of test batches already made for the Erin's Garden collection and notes for many future collections.
When a major publisher publishes a new edition of a book that was previously self published or published with a minor publisher, the new publisher often retitles the book. There are two main reasons for that: firstly because book titles are a marketing tool and in the new digital age every word in the title is an important keyword and search term; secondly, to prevent confusion on the part of readers over which edition they are buying. The key word, pardon the pun, in this concept is "edition" meaning something that is edited. A new edition and a new title imply that the book has been changed, hopefully for the better, and the new edition is not just a reprint. It's important for my readers to know that Asatru For Beginners is the old book and Asatru: A Beginner's Guide to the Heathen Path is the new book.
Here is a list of pagan and heathen books that have been retitled. This list was crowdsourced via my social media and my forum, the Asatru Facebook Forum. Many thanks to all who contributed to the list or pointed me in the right direction so I could research the complete titles and names.
The only official, authorized new version of my book Asatru For Beginners is my new book Asatru: A Beginner's Guide to the Heathen Path. It was published on the 1st of this month by Weiser Books. The upcoming book announced on Facebook by Mathias Nordvig last Sunday titled Asatru For Beginners: A Modern Heathen's Guide to the Ancient Northern Way is NOT my book. I don't know the man, he is not my heir or apprentice, and his book is not my book's successor. Do not be confused.The only successor to my out-of-print book is my new book.
Look for my name, Erin Lale, to be sure you're getting a genuine Erin Lale book. My name is a brand. Erin Lale is a brand you know and trust. I've earned it over the past 2 decades since I first published Asatru For Beginners. Here follows a more detailed timeline for those interested in more of the story.
My new website includes links to my books, social media, and of course back here to this blog. I'm counting down the days to August 1st, 2020, when my new book Asatru: A Beginner's Guide to the Heathen Path will go live. In the meantime there are 3 places to preorder my book, which are linked on my new site.
My paper on Bersarkrgangr recently published in Enheduanna Journal #3 was based on a lifetime of learning. It includes an analysis of the raw data from the reader survey I conducted via Bersarkrgangr Magazine. The raw data had been published in Bersarkrgangr Magazine in the 90s but the analysis had never been published before, so finally seeing it in print brought both excitement and relief.
I had a work in progress version of this paper on academia dot edu but it was not edited and did not have the citations. Enheduanna's editor helped me organize my paper, and greatly improved it thereby.
The 2018 Heathen Calendar and 2018 Slavic Calendar need 12 artworks each. Caliburn Press is offering royalties.
The 2017 calendars were our first calendars, and we chose to use public domain art for our first year. This time we want to use art by living artists. We would like for the art to be suitable for use as devotional art after it is used for the calendar year. That is, we intend that these calendars not be disposable objects, but rather that the art will be removed and framed or used on altars. That's why we print them on heavy paper stock.
The director of next month's Warcraft explains how their film stands out from the crowd. The role of motherhood in the popular animated series Steven Universe is explained. And AMC's supernatural show Preacher debuts to positive reviews. It's Airy Monday, our weekly segment about magic and religion in popular culture! All this and more for the Pagan News Beagle!
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