We've lost the Winds.
Quick: which direction is the Wind blowing from today? Do you know?
Your ancestors would have known. It would have been one of the first things that they noted on waking every morning.
Because to the ancestors, the Winds weren't just moving air, or an “element.”
They were gods.
Gods, and messengers to the gods.
Messengers because they bear news. Swiftest of gods, they carry information. They can tell the future, and what they tell is always true.
If you know where the Wind's coming from, you know what weather the day is likely to bring. What you do today may well depend on that.
You'll hear sound from farther away if it's coming from downwind.
And smells, borne on the Wind. Every hunter has to know the Winds. They'll tell you where the animals are. But they'll also tell the animals where you are, because the Winds never lie.