Step 1 Take photos of:
A. People (only include people who want to participate in the Heathen Visibility Project! ) including:
a. Heathens doing heathen things, including rituals, crafts such as making ritual supplies, meetups, etc.
b. Heathens doing regular life things, with heathens symbols included, such as heathens wearing Thorshammers, heathens in places with runes in the background, etc.
If you're going to be uploading your photos on a professional stock photo site such as Pixabay or Shutterstock, and you're going to be licensing your photos for commercial use, you will probably want to collect model releases from all the people in the pictures. If you're going to be using the "free to use or share" type of Creative Commons license or are using a non-professional site you might not need model releases.
B. Objects (only include objects that aren't trademarked by someone else! )
a. individual heathen related objects such as the blotbolli, runic embroidery, historical garb, etc.
b. heathen related objects in context, such as a working altar, mead production, a garden wall with a heathen symbol on it, a shrine inside a home, etc.
C other things-- places, events, etc. -- as long as they are heathen related
Step 2 Upload your pictures to your chosen gallery site.
A. Choose a site that allows you to set your images as Creative Commons License
Various sites allow people to upload images and license them for use by other people with the Creative Commons License or another license. If you have a professional quality camera, you could use professional stock photography sites. On Pixabay, you create a profile, upload your images, and tag them using any tags you wish. All images on Pixabay are Creative Commons License images. If you are using a cell phone camera, there are still places where you can upload your pictures, such as Deviantart. On Deviantart, you create a profile, create a HeathenVisibility folder, upload your images, designate them Creative Commons License, and tag them using any tags you wish.
B. Tag with HeathenVisibility and other relevant tags
Use the tag HeathenVisibility to participate in this project. Other general tags for these types of images would be Asatru (or the name of your tradition, if it's not Asatru), Heathen, and specific tags related to the subject matter such as peopleportraits, Mjolnir, etc. Tags are really important. Tags are the words that search engines use to find relevant search term returns. Try to imagine what search terms a newspaper intern looking for an image to illustrate an article about Asatru with would use, and use those. Of course only use relevant terms, for example, if your image is a photo of a parade float, the right tag is "paradefloat" not "hammer." Unless it's a parade float in the shape of a hammer.
Step 3 Share your work
This step is extra. If you've created good images and tagged them well, they will be found and used whether you share news or links or not. But if you are participating in HeathenVisibility, you can also share deviantart links to specific images or to your profile, share Pixabay links to your profile (but not to specific images-- Pixabay doesn't allow that) on social media, blogs, etc. You can share a link or a specific image on Twitter using the hashtag #HeathenVisibility and #heathen #Asatru etc. Even comment here!
Image: me riding a float in my local St. Patrick's Day Parade wearing my Thorshammer. The image has been digitally manipulated to add sparkles.